With more than a century of experience adhering paper fibers, Sonoco teams with some of the world’s leading brands to formulate superior bonding solutions. When you choose Sonoco you get a partner dedicated to helping you solve problems today and prosper tomorrow. You benefit from our in-house research, development, testing and extensive packaging expertise.
Now you can go far beyond ordinary approaches to adhesive solutions. SonoBond™ brand is the adhesive you’ll want to stick with for the long term.
It’s not unusual for a company to develop custom solutions to their own production challenges. Making those solutions available to other companies is less common. Yet that is what Sonoco Adhesives decided to do with their new campaign for SONOBONDTM and SONOGRIPTM brands.
Leveraging 100-plus years of chemical engineering and fiber expertise that helped make Sonoco a world leader in manufacturing packaging and other fiber-based products, the division now solves bonding challenges for manufacturers of paper and wood-based products that must be adhered—either together or to a broad array of other materials such as film, foils, plastics, engineered wood products and other laminates.
SELMARQ developed a plan to introduce these brands to the packaging and assemblies markets that includes print and e-ads, sales collateral, direct marketing, trade shows and key account drip marketing. The message emphasizes Sonoco’s expertise in myriad bonding situations and hands-on production analysis and testing capabilities. Still early in its execution, the plan is showing some immediate successes, particularly in an underserved wood assembly market.
Photo on left—Sonoco Adhesives Mixer Photography directed by Jeff Rothe.
Photo on right—Sonoco Adhesives Print Advertisting design direction by Michele Clark.